Digital Economy & Social Commerce in Pakistan
Its digital economy is expanding rapidly. Now, with the emergence of social commerce — the practice of selling products on platforms like TikTok, Instagram, and Facebook — students and freelancers like Mr. Yu have new opportunities to make money without staking vast sums to avoid work screening machines. Pakistan’s e-commerce market is estimated to surpass $12 billion by 2025, with social commerce playing a significant role. In this piece, we look at what social commerce is, why it’s trending in Pakistan, and how students and freelancers can get started making money right now.
What is Social Commerce?
The concept of social commerce refers to selling products directly on social networks themselves, rather than simply promoting items on the sites. Examples are TikTok Shops, Instagram Stores, and Facebook Live Selling. Unlike Daraz or Shopify, you don’t even need to have a website (or make a big investment in one). You just need a phone, internet, and a social media account.
Why Social Commerce is Booming in Pakistan (2025)
Mobile-First Market
With more than 190 million Pakistanis owning smartphones, social media is the most convenient place to shop.
Trust in Social Sellers
In Pakistan, buyers often favor interacting with sellers via WhatsApp or Facebook pages due to the direct line of contact and trust.
Youth-Driven Growth
Students and freelancers are driving this move, transforming pastimes like clothing, accessories, and gadgets into small online businesses.
Best Social Commerce Platforms in Pakistan (2025th)
TikTok Shop — The fastest growing, particularly for fashion, beauty, and gadgets.
Instagram Shop -Great for students who sell homemade goods, art, or clothing.
Facebook Marketplace & Live – One of the internet’s biggest vendor pools, still.
- Daraz Seller Hub (Hybrid) – Most Sellers currently use Daraz + Social Media for extended reach!
How Students & Freelancers Can Start Social Commerce
Step 1: Choose a trending niche (apparel, handmade products, digital services).
Step 2: Set up a social media shop (TikTok / Instagram).
Step 3: Share mini videos & reels with your products.
Step 4: Turn to WhatsApp Business for fast customer service.
Step 5: Paisa or Bank TransferInclude Cash-on-Delivery or Easypaisa/Bank transfer for payments.
Future of the Digital Economy in Pakistan
Pakistan is embracing a cashless future with digital wallets, QR codes, a nd government-backed e-commerce policies. Businesses, small and smaller, will rely on social commerce by 2027. Those who start early in 2025 will have a strong first-mover advantage.
Conclusion
The freelance-based economy of Pakistan is opening multiple doors and opportunities for students. While the idea of social commerce is great, in reality, the future of making money online is social commerce itself. With TikTok Shops, Instagram Shops, and Facebook Live, everyone is now able to start selling with minimal to no investment. If you’re hungry for results, start now, stay persistent and work on building trust with your audience.